Ten fictional brands and one real nonprofit. Each has a brand board, idents, ads and menus, and a landing page built from the same idea.
Nine rooms in Provincetown. The lit arch window at dusk; the lamp goes on with tonight's sunset.
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A walk-up soft-serve window. The pour, at frame scale, in a dark room; a new flavour every week.
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A one-wall gallery. One vessel per view, and a price list with real sold states.
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Whale watches out of the harbor. The bell strike holds half the screen; ship's-bell time, live.
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A bayside wedding hall. The name stands on a dune of drawn grass; plan your room by headcount.
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A coffee cart on Commercial St. The page is the riso menu board; open at today's first light.
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Bike rentals and repairs. The drawn wheel runs the page; the next low tide, from NOAA.
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A cabaret bar. Every section is one more pass through the copier; press to copy again.
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Guided dune walks. A field-guide plate pinned while specimens pass; what's out on the dune this month.
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A real Provincetown nonprofit housing working artists. Brand-system extension, not a concept: the odd bird stays while the flock moves on.
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A Provincetown real estate office that sells houses and lets summer weeks, but is good at February. Every listing is photographed in February, lights on: the town prints grey and only the warm rooms keep their colour, with the live airport reading up top.
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